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- The Oreo was created out of a sibling rivalry between two brothers, Jacob and Joseph Loose, who ran competing bakery companies at the turn of the 20th century.
- Jacob's company first invented the Hydrox cookie, which has the well-known chocolate cookies and vanilla creme filling. The Oreo was created as a copycat, and wasn't initially successful.
- In the 1950's the Oreo rebranded itself and raised its price point, and it was met with success. Today, the Hydrox is little-known and the Oreo is the world's most popular cookie.
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Today, the Oreo is the world's most popular cookie. With regional varieties and limited release flavors, the biscuit brand keeps sweet tooths around the world satisfied. But its origin story has a much less saccharine flavor to it. The cookie was born out of a sibling rivalry between two brothers, Jacob and Joseph Loose, whose rift became so deep that they ended up running rivalry bakery companies. In fact, the Oreo was a revenge cookie.
The full story starts in the 1890s, decades before the Oreo was invented when Jacob and Joseph opened a bakery together in Kansas City, Missouri, in the 1890s. The Loose brothers' bakery was thriving, and Jacob, who had a knack for the business end of things, knew that he'd need to merge with more bakeries in the Midwest to grow the company.
See the rest of the story at Business Insider
See Also:
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- Walmart now sells the Impossible Burger, which means the plant-based 'meat' is now in 50 times more grocery stores than it was in March
- Local coffee shops are being forced out of business by the pandemic — and Dunkin' wants to cash in on their demise
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