- This is a preview of the new US Social Trends for 2020 market research report from our partners at eMarketer.
- eMarketer PRO analyzes the social media industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more.
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eMarketer projected that 788.4 million people worldwide would use Instagram at least once per month in 2019, and more than one-fifth (20.6%) of internet users worldwide would use Instagram.
However, since its parent-company Facebook got the brunt of 2019 privacy criticism, there were questions about whether Instagram would experience similar challenges in 2020.
Despite concerns, Instagram is expected to remain the fastest growing network by total number of users in the U.S. market. As users flock to this platform for its mobile compatibility and ability to produce, locate, and share exceptional photos, advertisers will use it for its superior commerce, branding, and content discovery capabilities.
See the rest of the story at Business Insider
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from Business Insider https://ift.tt/2SV61k9
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