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Target recently announced the launch of Heyday, its private-label brand of tech accessories ranging from lightning cables to Bluetooth speakers.
Heyday joins Target's diverse and growing family of exclusive, in-house brands, which includes clothing (Universal Thread, Goodfellow & Co), furniture and home decor (Project 62, Opalhouse), and home supplies (Up & Up).
Heyday accessories start shipping on June 9, but you can already take a look on Target's website and start scoping out what you may want to buy. You'll be able to shop the following:
- Chargers and cables starting at $4.99
- Headphones and earbuds starting at $4.99
- Watch bands and bumpers starting at $6.99
- Cell phone cases starting at $9.99
- Tablet cases starting at $19.99
- Bluetooth speakers starting at $19.99
Target's Heyday products will inevitably be compared to the tech accessories from AmazonBasics, Amazon's own line of everyday items offered at affordable prices.
However, the key differentiator is style and aesthetic. Whereas AmazonBasics strips a product down to its bare essentials, offering it in either neutral or bright primary colors, Heyday infuses it with just the right amount of fashion and personality.
The differences echo the general shopping experiences at Amazon and Target: You go to Amazon when you need something, but you go to Target you need something and want it to look cute.
If you need to restock on basic tech gear like phone cases, chargers, and earphones, but don't want to spend a lot, you'll be able to find your match with Heyday.
Here's a look at some of our favorite Heyday tech accessories below.
Round Portable Bluetooth Speaker
Target
Heyday Round Portable Bluetooth Speaker, $59.99, available at Target
This minimalist, fabric-covered speaker reminds us of an upright Google Home Mini. It has up to 17 hours of playback time on one charge and an aux input if you don't feel like connecting it to Bluetooth.
Apple Watch Mesh Band
Target
Heyday Apple Watch Mesh Band in Cool Iridescent, $14.99, available at Target
The stainless steel mesh provides an eye-catching pop of color to any outfit, elevating the look of a regular Apple Watch.
Apple iPhone Case with Power Bank
Target
Heyday Apple iPhone X Case with Power Bank in Warm Iridescent, $24.99, available at Target
$25 for this bright and sunny combo is a great deal. The rubber phone case protects your device from accidental drops while the 4000 mAh portable phone charger has a 10-hour battery charge life.
See the rest of the story at Business Insider
See Also:
- 4 tech accessories that'll keep your computer and your data safe and secure when working in public
- The best tents for car camping
- These $40 Bluetooth earbuds are great for working out — and they sound as good as pairs that cost double the price
SEE ALSO: The best Bluetooth speakers you can buy
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