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Amazon
Prime Day is over and the results are in: The first day of Amazon's huge 2023 deals event marked the largest sales day of all time for the online retailer. With so many incredible deals filling out the site's roster, it makes sense — dozens of great products were down to new all-time lows, and you can still snag some lingering Prime Day deals right now.
The summer sale was likely our last chance to save big before Black Friday rolls around. That is, if Amazon chooses to skip holding another Prime Early Access Sale in the fall. Last year's Early Access event aimed to replicate the success of Prime Day but fell short, and it's not yet clear whether a new Prime Early Access Sale will take place in October. With that in mind, Prime members took advantage of all the discounts Amazon had on offer this week.
From snagging all-time low prices on Apple devices to grabbing plenty of viral beauty products, it's clear that many shoppers treated themselves on Prime Day. With inflation and rising prices making it difficult to splurge throughout the year, Amazon's two-day sale offered a chance for buyers to partake in some retail therapy and save tons on essentials.
To give you an idea of what shoppers gravitated to the most this year, we've rounded up 10 of the bestselling deals from Prime Day 2023, including the Apple Watch Series 8, Laneige Lip Sleeping Mask, and the Samsung Frame TV. Though Prime Day deals have expired for most of these items, most of them are products we recommend in our buying guides even at full price.
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Though Apple devices are discounted often throughout the year, for Prime Day they dropped to special lows. Shoppers responded in kind by making the Apple Watch Series 8 one of Prime Day's bestsellers. To learn more about why the Series 8 is our pick for the best Apple Watch, check out our full Apple Watch Series 8 review.
And Apple's smartwatch wasn't the brand's only device that was a hit with shoppers. The MacBook Air M1, 10.2-inch iPad, AirPods, and AirTags were also bestsellers.
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Viral beauty products also saw a lot of action during Prime Day, and it's clear why. Popular skincare and makeup items, like the Laneige Lip Sleeping Mask, were down to all-time lows. This overnight lip mask in particular is a cult-favorite that we can vouch for. That means social media users who have spent all year lusting after non-necessities could finally justify adding to cart.
Other great beauty deals during Prime Day included Youthforia Color Changing Blush Oil, SolaWave Facial Wand, and the Tatcha The Serum Stick, which all dropped to rare low prices.
Samsung
TVs are popular products every time a big sale rolls around. Prime Day 2023 was no different, and we saw a lot of action on a range of choices, including multiple sizes of the Frame TV, which is one of our picks for the best Samsung TV you can buy. The Frame is designed to mount flush on your wall, and thanks to its matte screen, it can really look like a piece of art hanging in your living room.
Budget TVs, like the Pioneer 43-inch LED Smart Fire TV, were also bestsellers.
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Robot vacuums are one of those pricey products that can seem hard to justify — unless there's a great deal. Luckily, Prime Day featured a ton of them, including the popular iRobot Roomba 692 for only $165.
Other great vacuum deals from the sale included the Roborock S7 for $1,000, the iRobot S9+ for $600 (one of our best robot vacuum picks), the Ecovacs Deebot Omni for $900, and more.
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A $100 discount on the Bose QuietComfort 45 headphones made them one of the bestselling items this Prime Day. It's rare for wireless headphones with active noise cancellation and high-end sound to drop below $250, so it's not hard to see why shoppers jumped on this model from Bose
A lot of other top headphones were also on sale for the event, including the Beats Studio3, Sony WH-XB910N, Sony WH-1000XM4, and more. You can check out our guide to the best noise-cancelling headphones for more recommendations.
Apple
Even though the 2nd Generation AirPods Pro (our top pick for the best AirPods) are available for $199 several times throughout the year, many shoppers used Prime Day as an excuse to add a pair to their cart. The second-gen version of the standard Apple AirPods were also a bestseller, and they got an extra $10 off compared to the deal price we usually see them go for.
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Year after year, sale after sale, these Crest 3D Whitestrips pop off. This kit is our top pick in our guide to the the best teeth whitening kits since it's easy to find and the strips don't slide around. It seems buyers like to use big sales as an excuse to take care of their smiles since the Waterpik Aquarius and Lumineux Whitening Strips also saw a lot of sales this Prime Day.
Jenny McGrath/Business Insider
What better excuse to smarten up your home than a great sale? Amazon Echo devices were down to all-time lows, as they are every Prime Day. In particular, the Echo Show 8, our pick for the best smart display with Alexa, was very popular with shoppers. Check out our Echo Show 8 review for detailed impressions.
Buyers were also interested in deals on the Echo Show 5 and Echo Dot 5th Gen.
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Many shoppers were taking advantage of Prime Day to upgrade their sleeping arrangements. These down-alternative pillows from Beckham Hotel Collection were one of the bestsellers, with a two-pack going for only $40.
Other great sleep deals included the Leesa Sapira Hybrid (our top pick in our guide to the best mattress), Sleep Number 360 i8, Casper Nova Hybrid, Nest Finch Latex Mattress, and the Nectar Memory Foam Mattress.
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Since it was Amazon's deal event, Amazon Fire TV devices were down to some of their all-time best prices. That includes the Fire TV Stick, which was a bestseller at just $17, as well as the Fire TV Stick 4K Max and Fire TV Stick Lite. These streaming devices all use the Fire TV OS to give viewers access to all of the best streaming services.
Check out our guide to the best streaming devices for even more recommendations.
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