Nora Naughton
- Ford is aiming to build 150,000 F-150 Lightnings a year at its revamped factory.
- The EV assembly line is more spacious and less cluttered than the typical car factory.
- Ford is rushing to fill 200,000 reservations for the F-150 Lightning.
Ford is already cranking out all-electric F-150 Lightnings on three shifts at its Rouge Electric Vehicle Center in Dearborn, Michigan as the company continues expansion work at the factory.
Ford added the new production shift in November at the same time it completed two large additions to the Dearborn, Michigan factory. It increased square-footage by some 300,000 square feet, plant manager Corey Williams told reporters earlier this month.
Ford's aim is to build 150,000 F-150 Lightnings a year at the factory, double its initial production target. The car company upped its production targets after it had to cap reservations for the truck at 200,000 late last year.
Through November, Ford had sold 13,258 F-150 Lightning trucks.
At the production launch of the Lightning this spring, CEO Jim Farley said he wants to overtake Tesla as the number one seller of electric cars in the US.
The Lightning is a key part of Ford's stated global EV sales target of 600,000 vehicles by the end of next year. The expansions at the Rouge Electric Vehicle Center are just part of a $30 billion shift toward electric vehicles. Earlier this year, Ford restructured its business to place more focus on its electric division, now called Ford Model e.
To see just how Ford is building that future, Insider toured the F-150 plant. Here's what we saw.
from Business Insider https://ift.tt/p6zsOwG
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