Frazer Harrison/Getty Images; Courtesy of Donna Langley; Kudzi Chikumbu, George Pimentel/Getty Images; Shane Brown/FX; Nolwen Cifuentes/Insider; Ethan Miller/Getty Images; Insider
- Insider's 100 People Transforming Business highlights 100 leaders across 10 industries who are driving unprecedented change and innovation.
- The entertainment list includes leaders from such organizations as Apple, TikTok and YouTube.
- Click here to read the full profiles and see the complete list of Transformers.
Insider has release its 2022 list of 100 people who are transforming business across different sectors. Keep reading to see the 10 leaders making waves in entertainment.
George Pimentel/Getty Images
In a year when the buzz around sports media has grown louder than ever, James and Carter's SpringHill Company has emerged as the standard-bearer for a growing group of athlete-led media companies, from Peyton Manning's Omaha Productions to Kevin Durant's Boardroom.
The NBA superstar and his longtime business manager have used their platform to help other athletes break into media, partnering in June with tennis star Naomi Osaka to launch her entertainment company, Hana Kuma.
Courtesy of Kudzi Chikumbu
TikTok owes much of its success to the millions of creators who make content for its app, spanning comedy, sports, music, and more.
Chikumbu, who in August became the company's global head of creator marketing, is a key player helping to nurture that TikTok-creator community — and stave off efforts by competing platforms to poach its talent.
Getty
Since joining the tech giant Apple in 1989, Cue has helped change how the world listens to music and watches movies and TV. Consumers interact with Cue's gargantuan Services unit all day long, from its maps to Apple Pay to photo storage. Services drew $78 billion in revenue in the company's fiscal year 2022 (through September 24) and has accumulated more than 900 million paying subscribers around the globe.
Cue has a history of disruptive innovation: Together with Apple founder Steve Jobs, he helped persuade the music industry to break up albums and sell single songs for 99 cents. As the revolutionary iPod came to market, Cue helped tee up iTunes.
Now in 2022, Cue has overseen growth in new banking products, presided over streamer Apple TV+ — which scored the first best picture Oscar for a streamer this year with "CODA" — and, crucially, driven the company's entry into sports.
Amazon
Donoghue didn't just break a glass ceiling for women in the male-dominated world of sports, she broke barriers for Amazon, too. As the company's VP of Global Sports Video, she drew up a business case for bringing the NFL to the company's streamer, Prime Video, and then nabbed the exclusive rights to "Thursday Night Football."
Silencing the doubters, Amazon is now drawing millions of viewers for its football coverage — viewers that skew younger and watch for longer than traditional network and cable NFL audiences, the tech giant has said. What's more, according to a memo from Donoghue's boss Jay Marine, the premiere of "TNF" generated "the biggest three hours for US Prime sign-ups ever."
Youtube
Dream is one of the most popular streamers in the gaming industry — achieving his success without showing his face, until recently.
The Minecraft creator — whose first name is Clay and last name is undisclosed — streams on Twitch and YouTube, where he has 31 million subscribers. He's amassed over 2 billion views since 2019, with 40 million of those coming from an October video in which, for the first time ever, he revealed his face.
Shane Brown/FX
Conversations around diversity and inclusion on- and offscreen have grown louder and more forceful in Hollywood, but one TV showrunner is walking the walk with a critically acclaimed show that features an all-Indigenous writers' room, cast, and crew.
Harjo has risen triumphantly above the fray of 500-plus shows on the air with the FX dramedy "Reservation Dogs" — a heartfelt, often hilarious coming-of-age series about a quartet of Native teens on an Oklahoma reservation who are yearning for a journey to California while also grappling with the loss of a friend. Renewed for a third season, the series also scored a 2021 Gotham Award and, this year, added Peabody and Spirit honors.
Harjo, who is of Seminole and Muscogee heritage, cocreated "Reservation Dogs" with his friend Taika Waititi, an Oscar-winning filmmaker.
Courtesy of Donna Langley
Langley, the chairwoman of Universal Pictures, didn't just pilot her movie studio through the uncharted waters of a global pandemic — in the process, she also completely changed the game.
As COVID was on the verge of turning Hollywood on its head in early 2020, with theaters shuttering indefinitely and productions screeching to a halt, Langley put DreamWorks' "Trolls World Tour" on video-on-demand, marking the first time ever that a new release by a major studio was available at home instead of exclusively in theaters.
Frazer Harrison/Getty Images
When Melissa Viviane Jefferson, known professionally as Lizzo, visited the Library of Congress in September to play a 209-year-old crystal flute made for James Madison, the singer-songwriter and classically trained flautist considered the historic weight of the moment: It felt like real progress to have a Black woman perform with an instrument originally crafted for a slave-owning president.
"They're going to see how far we've had to come for someone like me to be playing it in the nation's capital," the artist told Vanity Fair. "I don't want to leave history in the hands of people who uphold oppression and racism. My job as someone who has a platform is to reshape history."
Nolwen Cifuentes/Insider
As audiences grow more fragmented and pressure ramps up on services like Netflix, the playing field has broken wide open to free ad-supported TV, or FAST, streamers like Tubi. With more than 45,000 titles in its library and a robust plan to launch more originals, the Fox-owned platform is shooting its shot under the steady hand of Massoudi, its founder and CEO.
"Unlike some of the struggles of some of the streaming services recently, we've continued to grow at a very healthy rate," Massoudi told Insider. "And I think the proof of that is that we continue to be one of the highest-ranked streaming services, free or not, on pretty much all major streaming devices."
Ethan Miller/Getty Images
In an entertainment landscape dominated by superheroes and dragons, Sheridan found a different way to crack the zeitgeist: with cowboys and ranchers.
As legacy media companies fear "cord-cutting" and spend millions on their streaming businesses, Sheridan has the best of both worlds: the biggest show on cable for Paramount Network's "Yellowstone" and a streaming hit in its Paramount+ prequel series "1883," which is the platform's most successful original so far. Sheridan is working on another follow-up for the streamer, "1923," starring Harrison Ford, as well as several other projects.
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