Who's winning advertising as it returns in 2020 - Creak News

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Who's winning advertising as it returns in 2020

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Hi! Welcome to the Insider Advertising daily for November 16. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com.

Today's news: 14 ad buyers pick the winning media companies and platforms, Endeavor snaps up Fred Santarpia, and behind DoorDash's marketing.


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14 ad buyers that control billions in spending named the media companies and platforms that are winning as advertising comes back

Read the full story here.


NBA Fans

Ari Emanuel's Endeavor nabs a Condé Nast alum to expand its streaming company globally

Read the full story here.


Burma Bites
DoorDash and Burma Bites.

DoorDash boosted its ad spend ahead of its IPO, and it says it did so while cutting losses

  • DoorDash increased sales and marketing expenses in 2020 ahead of its IPO.
  • But unlike other buzzy startups who ramp up marketing at the expense of profits, DoorDash's marketing declined as a share of revenue  and it cut its losses leading up to its IPO.
  • The delivery company lost $149 million on revenue of $1.9 billion in the first nine months of this year, compared with a $667 million loss on $587 million in revenue for the full prior year. 

Read the full story here.


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