Elon Musk said Tesla is about to hike the price of its 'full self-driving' software by $2,000

Joe Skipper/Reuters

• Tesla is raising the price of its "full self-driving" software by around $2,000, its CEO Elon Musk announced on Thursday.
• The price of the assisted driving add-on will rise on Monday, October 26, to $10,000. 
• It follows the limited beta release of the software on Tuesday.
• Tesla has raised the price of its "full self-driving" feature, which isn't actually fully autonomous, many times in the past, and Musk has said it will eventually cost more than $100,000.
• Visit Business Insider's homepage for more stories.

Tesla is about to raise the price of its "full self-driving" software by about $2,000, CEO Elon Musk announced on Thursday.

The price of the assisted driving add-on will jump on Monday, October 26, Musk said on Twitter. The price hike will apply to both new vehicles and upgrades to cars customers have already bought.

After the price hike, the tech will cost $10,000. 

It follows the limited beta release of the software on Tuesday.

Despite the name of the feature, full self-driving isn't fully autonomous. It is an assisted driving add-on to most Tesla vehicles, and can navigate highways, change lanes, and park your car. Tesla has warned drivers to only use it if they pay attention to the road and keep their hands on the wheel.

—Elon Musk (@elonmusk) October 22, 2020

In a follow-up tweet, Musk appeared to indicate the price would only rise in the US.

The rollout of the feature will be "extremely slow & cautious," Musk tweeted Tuesday, and had been delayed because the electric vehicle company "had to rewrite everything."

Read more: The coronavirus pandemic is the best thing that has ever happened to Tesla's business

This is just the latest in a series of price increases for the tech. Tesla raised the price by $1,000 in November 2019, and then again in July.

Musk has warned that the price will continue to rise as the software gets closer to full self-driving capability. He expects the final price to be "in excess of $100,000."

In April, Musk hinted payments for the tech could move to a monthly subscription model by the end of 2020.

Previously, Musk has described his full self-driving feature as "an investment in the future" and something that will "pay off to the consumer."

"Buying [full self-driving] is something people will not regret doing," he said in April.

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