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The streaming wars — the high-stakes competition among media and tech giants to attract subscribers or users to their streaming video services — have officially begun.
In the space of nine months between November 2019 and July 2020, four major subscription video services will have come to market from traditional US media companies and tech giants, with Disney, AT&T/WarnerMedia, and Comcast/NBCUniversal (NBCU) each having launched its own major branded streaming service: Disney+, HBO Max, and Peacock, respectively. And the increasingly services-oriented tech giant Apple entered the fray with the launch of Apple TV+ in November 2019. Along with existing players like Netflix, Amazon Prime Video, Hulu, and countless niche SVOD services, subscribers will be harder to attract than ever.
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