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More and more merchants are introducing subscription services to take advantage of consumers' growing appetite for the services and to reap the benefits of recurring revenue.
Business Insider Intelligence estimates that B2C e-commerce, video streaming, and music streaming alone will bring in over $54 billion in payments volume in the US in 2020, highlighting the market's value. With additional opportunities in industries like health and fitness, video games, and transportation, there's ample opportunity for merchants to attract revenue and for subscription solutions providers to add more volume.
See the rest of the story at Business Insider
See Also:
- Our top 3 Facebook predictions for the rest of 2020 following the tech giant's stellar Q2
- What Facebook, Google and Amazon's earnings mean for our 2020 ad spend outlook
- Peacock said it signed up 10 million users, but what marketers should watch for is time spent
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