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Payments firms have introduced buy buttons to streamline the online checkout process, but so many have done so that it can have the opposite effect.
Business Insider Intelligence
This led companies to introduce buy buttons so consumers could skip the cumbersome, labor-intensive steps required to input contact and payment information online, and to allow them to shop online more freely.
See the rest of the story at Business Insider
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- THE GLOBAL E-COMMERCE LANDSCAPE: How the coronavirus pandemic is accelerating e-commerce maturation in India, Indonesia, Mexico, and Nigeria
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