Lincoln is defining the new era of premium American luxury, even if it means killing off one of its most iconic cars

Lincoln

• Lincoln announced earlier this year that it would stop building the Continental and MKZ at the end of 2020.
• After that, Lincoln will be left with an all-SUV lineup.
• But this makes perfect sense because sedans aren't selling and Lincoln's SUVs are extremely capable and luxurious.
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Historically, Lincoln and Cadillac have a lot in common. They're both luxury arms of two of Detroit's Big Three: Ford and General Motors, respectively. And they're both synonymous with old-school American luxury.

But as we move further and further away from the 20th century, those sentiments are fading into the past. As far as adapting to survive in 2020's luxury market goes, Lincoln clearly has a plan and is willing to make some sacrifices to pull it off.

See the rest of the story at Business Insider

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SEE ALSO: REVIEW: The 2020 Lincoln Aviator is an $83,000 land yacht that perfectly embodies hulking American opulence

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