How 2 Polaroid employees pushed the beloved camera company to stand up for Black South Africans during apartheid

Valerie Macon/AFP via Getty Images

• Decades before there were iPhones and Instagram, Polaroid was pioneering the domain of highly portable, fast-developing photography.
• But Polaroid's instant-imaging tech was being used for a sinister purpose in South Africa as an integral component of a tool used by white authorities against Black citizens.
• When US-based employees Caroline Hunter and Ken Williams discovered this, they embarked on a campaign that would change the company and the world.
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The year was 1970, the government was South Africa, the policy was apartheid, and the technology was Polaroid.

In addition to making a line of hugely popular instant cameras, Polaroid also developed and marketed a system called ID-2, which organizations used to create photo-identification documents.

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