- This story was delivered to Insider Intelligence eMarketer Briefing subscribers earlier this morning.
- Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more. Learn more about what we offer.
Google's net US digital ad revenues will decline this year for the first time since eMarketer began estimating ad revenues at the world's leading digital publisher in 2008. We forecast that Google will bring in $39.58 billion in US digital ad revenues excluding traffic and content acquisition costs (TAC and CAC) this year, down 5.3% from 2019. This represents a downward revision of more than $7 billion from our early-March forecast, which was created prior to the pandemic-related economic slowdown in the US.
eMarketer
The sharp pullback of spending by the travel industry accounts for the largest share of Google's US ad revenues declines. It accounted for about 11% of search ad spending in the US last year, and that spending was heavily concentrated on Google products.
See the rest of the story at Business Insider
See Also:
- US podcast ad spend still set to surpass $1 billion next year
- Ad revenues for AVOD streaming platforms grew by nearly a third in Q2
- How advertisers could manage their TV ad commitments amid the cancellation of college sports
from Business Insider https://ift.tt/2V9ldLj
No comments:
Post a Comment