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Google's net US digital ad revenues will decline this year for the first time since eMarketer began estimating ad revenues at the world's leading digital publisher in 2008. We forecast that Google will bring in $39.58 billion in US digital ad revenues excluding traffic and content acquisition costs (TAC and CAC) this year, down 5.3% from 2019. This represents a downward revision of more than $7 billion from our early-March forecast, which was created prior to the pandemic-related economic slowdown in the US.
eMarketer
The sharp pullback of spending by the travel industry accounts for the largest share of Google's US ad revenues declines. It accounted for about 11% of search ad spending in the US last year, and that spending was heavily concentrated on Google products.
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See Also:
- The Trade Desk's Q2 earnings show that CTV is still a silver lining in programmatic advertising during the pandemic
- Roku reports strong Q2 earnings as CTV continues to outpace the overall ad market
- Twitter faces a $250 million fine for privacy violation, another blow after its Q2 ad revenue decline
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