Stephen Lam/Getty Images
Digital trust is the confidence people have in a platform to protect their information and provide a safe environment for them to create and engage with content. Consumers' trust in social platforms impacts how they interact with ads, and benchmarking trust can help social platforms win ad dollars and instruct advertisers how to allocate budget effectively.
In our third annual Digital Trust Report, we evaluate consumer perception of seven major social networks – Facebook, Instagram, YouTube, Twitter, LinkedIn, Snapchat, and Pinterest – across six different pillars: Security, Legitimacy, Community, User Experience, Shareability, and Relevance.
The complete 2019 Digital Trust Enterprise Edge Report is available exclusively for Business Insider Intelligence Enterprise subscribers — our corporate clients.
See the rest of the story at Business Insider
See Also:
- Twitter faces a $250 million fine for privacy violation, another blow after its Q2 ad revenue decline
- Our top 3 Facebook predictions for the rest of 2020 following the tech giant's stellar Q2
- What Facebook, Google and Amazon's earnings mean for our 2020 ad spend outlook
from Business Insider https://ift.tt/3ks8tuu
No comments:
Post a Comment