Stephen Lam/Getty Images
Digital trust is the confidence people have in a platform to protect their information and provide a safe environment for them to create and engage with content. Consumers' trust in social platforms impacts how they interact with ads, and benchmarking trust can help social platforms win ad dollars and instruct advertisers how to allocate budget effectively.
In our third annual Digital Trust Report, we evaluate consumer perception of seven major social networks – Facebook, Instagram, YouTube, Twitter, LinkedIn, Snapchat, and Pinterest – across six different pillars: Security, Legitimacy, Community, User Experience, Shareability, and Relevance.
The complete 2019 Digital Trust Enterprise Edge Report is available exclusively for Business Insider Intelligence Enterprise subscribers — our corporate clients.
See the rest of the story at Business Insider
See Also:
- How advertisers could manage their TV ad commitments amid the cancellation of college sports
- TikTok tries long-form video with Fire TV app—but limited functionality could hamper its success for now
- The Trade Desk's Q2 earnings show that CTV is still a silver lining in programmatic advertising during the pandemic
from Business Insider https://ift.tt/3ks8tuu
No comments:
Post a Comment