Fortnite maker Epic Games just set an antitrust trap for Apple, and Tim Cook walked right into it (AAPL) - Creak News

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Fortnite maker Epic Games just set an antitrust trap for Apple, and Tim Cook walked right into it (AAPL)

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Fortnite Apple ad parodyEpic Games

  • Apple on Thursday removed the popular game Fortnite from its App Store, and in doing so, fell right into the trap set by Fortnite's maker, Epic Games.
  • Epic set its snare by intentionally breaking one of Apple's rules, offering Fortnite players an alternative way to pay for its virtual currency than through the App Store.
  • Apple's response of banning Fortnite is likely to help Epic win public relations battle — and served as a case in point for the lawsuit it immediately filed charging the iPhone maker with anticompetitive behavior.
  • The way Apple runs the App Store has come under increasing scrutiny, but Epic's suit, which lays out a damning case against the company, could be its biggest challenge yet.
  • Visit Business Insider's homepage for more stories.

Tim Sweeney just led Apple right into an, ahem, epic trap — one that just might cause the iPhone maker some serious harm. 

Epic Games, Sweeney's company and the maker of the popular Fortnite game, is accusing Apple of anticompetitive conduct. And on Thursday, Epic showed the world how. By deliberately breaking one of Apple's App Store rules, Epic provoked Apple into flexing its unchecked power, providing Exhibit A in the lawsuit that Epic had ready to go.

See the rest of the story at Business Insider

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