THE SUBSCRIPTION PAYMENTS ECOSYSTEM: Consumers' rising interest in subscriptions is driving merchants to offer these services — here's what solutions providers need to know to capitalize on the opportunity

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More and more merchants are introducing subscription services to take advantage of consumers' growing appetite for the services and to reap the benefits of recurring revenue.

Business Insider Intelligence estimates that B2C e-commerce, video streaming, and music streaming alone will bring in over $54 billion in payments volume in the US in 2020, highlighting the market's value. With additional opportunities in industries like health and fitness, video games, and transportation, there's ample opportunity for merchants to attract revenue and for subscription solutions providers to add more volume.

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