Hi! Welcome to the Advertising Insider daily for July 27. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com
Before we get to today's news, we're putting together our annual list of leading marketing-tech execs. Submit your nominations by August 14.
Today: A new ad fraud scheme called Hydra, Google's power players, and a look at how much Poshmark resellers make.
See the rest of the story at Business Insider
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See Also:
- An ad fraud operation called Hydra is skimming an estimated $130 million from advertisers, and Google and others are trying to stop it
- Meet the 17 advertising and marketing startups that investors are betting on this year, even as the pandemic crushes the ad industry
- MAC Cosmetics' global CMO on how it's reevaluating its stores, adapting to online shopping, and advancing diversity and inclusion
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