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Digital trust is the confidence people have in a platform to protect their information and provide a safe environment for them to create and engage with content. Consumers' trust in social platforms impacts how they interact with ads, and benchmarking trust can help social platforms win ad dollars and instruct advertisers how to allocate budget effectively.
In our third annual Digital Trust Report, we evaluate consumer perception of seven major social networks – Facebook, Instagram, YouTube, Twitter, LinkedIn, Snapchat, and Pinterest – across six different pillars: Security, Legitimacy, Community, User Experience, Shareability, and Relevance.
The complete 2019 Digital Trust Enterprise Edge Report is available exclusively for Business Insider Intelligence Enterprise subscribers — our corporate clients.
See the rest of the story at Business Insider
See Also:
- Sales from products sold via social networks will reach $23.3 billion in 2020, roughly $2 billion less than pre-pandemic estimates
- Roku will grow its ad revenues faster than any other major US digital ad publisher this year
- Annual ad buys on podcasts doubled last year
from Business Insider https://ift.tt/36vuYXz
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