Ford isn't just bringing back the legendary Bronco — it's making it into a dedicated off-roading brand (F)

Ford

• Prior to next week's reveal of the all-new Ford Bronco, the carmaker announced the that the SUV would return as a brand, with a family of vehicles.
• The new Bronco will arrive as a two-door, four-door, and Sport model.
• Ford is also launching a series of off-road adventures for Bronco owners and an online community.
• The Bronco brand follows the launch of the Mustang Mach-E last year — the first expansion of the Mustang brand in Ford's history.
• Visit Business Insider's homepage for more stories.

Ahead of the next week's much-anticipated reveal of the all-new Bronco SUV, Ford on Monday announced that the nameplate would return not just as a vehicle, but as an entire brand.

The new Bronco two-door, directly evoking the icon that was discontinued in the mid-1990s, will be joined by a four-door and also by a Bronco Sport, a smaller SUV. (The two-door and four-door will be assembled in the US, while the Sport will be bolted together at a Ford factory in Mexico — and while the two- and four-doors will be body-on-frame designs, the Sport will be a unibody vehicle.)

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See Also:

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