Ford CEO Jim Hackett has finally come into his own as the carmaker launches its much-anticipated Bronco SUV (F)

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• Ford CEO Jim Hackett has faced steady criticism since he took over at the automaker in 2017.
• Hackett is a staunch proponent of "design thinking," and the first Ford vehicles shaped by that process are starting to come to market.
• The best example is the all-new Bronco SUV, which debuted last week after years of anticipation — and racked up so many reservations that it briefly crashed the pre-order website.
• Ford has challenges ahead, as it emerges from the COVID-19 pandemic and a near total shutdown of its manufacturing operations.
• But Hackett's vision for the company is finally showing results and shaping the future of the 117-year-old automaker.
• Visit Business Insider's homepage for more stories.

When nobody was looking, Ford CEO Jim Hackett quietly got on a roll.

Don't worry if you didn't notice. The drumbeat of negative news around Ford, centering on its stock price — down 33% of the past 12 months, and 42% since Hackett took over in 2017 — has been loud.

See the rest of the story at Business Insider

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See Also:

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• After botching its last SUV debut, Ford really needs its new Bronco lineup to be a success
• The US government spent $1.75 million on an Airbus A321 passenger jet just to blow it up — here's why

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