Elon Musk and other competitors rushed to support Rocket Lab after the startup's founder apologized for losing 7 satellites in a launch failure

• Rocket Lab, a private spaceflight firm in New Zealand, failed to deliver seven satellites to orbit following a launch on Saturday.
• Company founder and CEO Peter Beck publicly apologized on Twitter to his customers for the loss of the space mission.
• Following his mea culpas, Beck and Rocket Lab saw a rush of support from SpaceX's Elon Musk and other spaceflight-industry figureheads.
• "Sorry to hear about this. Hope you get back to orbit soon. Rockets are hard," Musk tweeted in response to a video of Beck.
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If Apple or Google ever launched a gadget product that failed, the last thing you'd expect to see is a comforting public apology.

When it comes to the orbital rocket industry, though, the atmosphere is far more collegial.

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