BI Intelligence
- This is a preview of the Banking and Payments for Gen Z research report from Business Insider Intelligence.
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Generation Z, defined as customers born between 1996 and 2010, hold up to $143 billion in spending power, but haven't yet developed brand loyalties that dictate where they store and spend that money.
For banking and payments providers, attracting these customers while they're young could lead to lucrative relationships throughout their lives, with value increasing as they age, earn more money, and expand the number of financial products they engage with.
See the rest of the story at Business Insider
See Also:
- Gig workers pose a huge revenue and brand image opportunity for banks
- Mastercard and Visa may be challenged by a new European payment system
- Australia has rolled out an open banking regime
from Business Insider https://ift.tt/2xipj7o
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