This is a preview of the INFLUENCER MARKETING 2019 research report from Business Insider Intelligence. 14-Day Risk Free Trial: Get full access to this and all Digital Media industry research reports. As influencers become more plentiful and proven, brand dollars have flooded into the space. Brands are set to spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates, based on Mediakix data. 
Partnering with influencers is already familiar to many brands, but the market is undergoing constant change: Brands must continually evolve their strategies accordingly. The market is rapidly expanding as influencer types have proliferated, with influencers filling every conceivable niche and sub-niche interest. Each of these types offer distinct benefits and trade-offs for brands. In addition to celebrities with massive followings like Kim Kardashian West and Kylie Jenner, brands are increasingly tapping other key influencer types, including micro- and nanoinfluencers, kidfluencers, gaming influencers, and virtual (computer-generated) influencers.
As social media becomes more entrenched in people's lives and takes on more functional uses beyond communication, like shopping, the role of influencers is set to only grow. And as e-commerce and social media converge, influencers will become increasingly vital intermediaries, helping to connect brands with consumers on social media in highly resonant, authentic ways that can deliver immediate returns.
See the rest of the story at Business Insider
See Also:
- Time spent with podcasts will decrease after years of strong growth, but should rebound by 2022
- Consumers want meaningful action from brands showing support for nationwide protests
- Q&A with Buzzfeed's SVP of ad strategy on advertising alongside editorial content during a pandemic
from Business Insider https://ift.tt/30zssfK
No comments:
Post a Comment