BI Intelligence
- This is a preview of the Banking and Payments for Gen Z research report from Business Insider Intelligence.
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Generation Z, defined as customers born between 1996 and 2010, hold up to $143 billion in spending power, but haven't yet developed brand loyalties that dictate where they store and spend that money.
For banking and payments providers, attracting these customers while they're young could lead to lucrative relationships throughout their lives, with value increasing as they age, earn more money, and expand the number of financial products they engage with.
See the rest of the story at Business Insider
See Also:
- Starling's plan to reach profitability in early 2021 and launch an IPO have been delayed by the coronavirus
- UK Parliament is concerned about potential effects of the pandemic on the UK's cash infrastructure
- Greater Than has launched a cloud-based loyalty program
from Business Insider https://ift.tt/2xipj7o
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