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- A mysterious invite-only app has captured the attention of the tech industry on Twitter after a combination of three emoji — 👁👄👁 — flooded their feeds starting Thursday.
- The purpose of It Is What It Is — and whether it's even real — is unclear. Purported users have posted screenshots on Twitter, and more than 20 young tech employees have added the app's Twitter handle to their profiles.
- Nonetheless, the It Is What It Is team has succeeded in getting interested users to donate to a Black trans fundraiser and introducing the tech industry to 👁👄👁, which is used to express shock or disgust.
- A similar emphasis on secrecy and exclusivity is what attracted Silicon Valley to Clubhouse, an audio-chat app that debuted earlier this year and became an instant hit among its users.
- Visit Business Insider's homepage for more stories.
Ever feel like you're looking in on an inside joke that everyone online understands besides you? Welcome to itiswhatitis.fm.
On Thursday night, the tech industry was introduced via Twitter, en masse, to this emoji combination: 👁👄👁. Word spread about a mysterious app called "It Is What It Is," as Silicon Valley clamored to figure out what the hype was all about and how the elite could secure their own access to the invite-only platform.
See the rest of the story at Business Insider
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