This is a preview of The Stories Report from Business Insider Intelligence. 14-Day Risk Free Trial: Get full access to this and all Digital Media industry research reports. Stories are on track to become the main format for social media consumption, providing brands with a massive and vital opportunity to reach consumers.
Facebook CEO Mark Zuckerberg claims the format will supplant News Feed use as soon as mid-2019, a much quicker pace than the social network anticipated. Combined, Stories features on Facebook-owned platforms command a whopping 1.5 billion daily active users (DAU), though some may be double-counted.
Snapchat's audience is significantly smaller, though still sizable at 190 million DAU as of Q1 2019. Stories-centric features have also emerged on several other platforms, including YouTube, Google search results, and even LinkedIn.
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- Facebook introduces regional targeting options for premium video
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