SmileDirectClub just sued NBC for $2.8 billion, claiming reports about its teeth-straightening products were defamatory

Reuters

• SmileDirectClub is suing Comcast's NBCUniversal for roughly $2.8 billion, claiming its reports about the company's teeth-straightening products were defamatory, The Wall Street Journal reported Monday.
• The lawsuit alleges that reporting earlier this year by NBC News describing customers' complaints was "willfully and knowingly" false and misleading, according to a press release.
• SmileDirectClub said its value plummeted by $950 million following the reports.
• "We stand by our reporting and believe this is a meritless claim," NBC News told The Wall Street Journal.
• Visit Business Insider's homepage for more stories.

Teeth-straightening startup SmileDirectClub filed a lawsuit Monday against NBC Universal Media for approximately $2.8 billion over news reports it says were defamatory, as first reported by The Wall Street Journal.

SmileDirectClub claims that NBC, which is owned by Comcast, intentionally made inaccurate claims about the company's products in stories earlier this year that described customers' complaints about its products and featured an orthodontics professor warning about teledentistry.

See the rest of the story at Business Insider

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