Popeyes revamps its logo and restaurant design as it sets its sights on global expansion

Courtesy of Popeyes

• Popeyes announced on Friday it would roll out a new logo, restaurant design, and food packaging.
• The chain's new look is part of "The Modern Popeyes Renaissance," a larger initiative to expand the chain's presence around the world.
• Popeyes has been able to defy the odds and continue making a large profit during the pandemic, setting it apart from other fast-food chains and putting in a solid position to start expanding.
• Visit Business Insider's homepage for more stories.

At a time when many restaurants are being forced to scale down or cut back, Popeyes is launching an ambitious global expansion starting with a brand new look.

On Friday, the fried chicken chain announced in a press release sent to Business Insider that it would roll out a new logo, store design, and food packaging look as part of "The Modern Popeyes Renaissance," a larger plan to expand the chain's presence around the world. Popeyes' global expansion will begin aggressively in China, where it plans to open over 1,500 restaurants in the near future.

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See Also:

• KFC makes a play for Popeyes' crown with a massive new sandwich that looks almost identical to the latter's game-changing chicken sandwich
• Popeyes just launched its first store in China, and photos show how not even a pandemic can keep a horde of fans from their chicken sandwich
• The world's fanciest restaurants are becoming more accessible than ever thanks to the pandemic, but it's a trend that won't last

SEE ALSO: 9 creative ways that retailers, restaurants, and service workers are staying afloat during coronavirus shutdowns

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