Popeyes revamps its logo and restaurant design as it sets its sights on global expansion - Creak News

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Popeyes revamps its logo and restaurant design as it sets its sights on global expansion

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Popeyes new look restaurant exteriorCourtesy of Popeyes

  • Popeyes announced on Friday it would roll out a new logo, restaurant design, and food packaging.
  • The chain's new look is part of "The Modern Popeyes Renaissance," a larger initiative to expand the chain's presence around the world.
  • Popeyes has been able to defy the odds and continue making a large profit during the pandemic, setting it apart from other fast-food chains and putting in a solid position to start expanding.
  • Visit Business Insider's homepage for more stories.

At a time when many restaurants are being forced to scale down or cut back, Popeyes is launching an ambitious global expansion starting with a brand new look.

On Friday, the fried chicken chain announced in a press release sent to Business Insider that it would roll out a new logo, store design, and food packaging look as part of "The Modern Popeyes Renaissance," a larger plan to expand the chain's presence around the world. Popeyes' global expansion will begin aggressively in China, where it plans to open over 1,500 restaurants in the near future.

See the rest of the story at Business Insider

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