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Digital trust is the confidence people have in a platform to protect their information and provide a safe environment for them to create and engage with content. Consumers' trust in social platforms impacts how they interact with ads, and benchmarking trust can help social platforms win ad dollars and instruct advertisers how to allocate budget effectively.
In our third annual Digital Trust Report, we evaluate consumer perception of seven major social networks – Facebook, Instagram, YouTube, Twitter, LinkedIn, Snapchat, and Pinterest – across six different pillars: Security, Legitimacy, Community, User Experience, Shareability, and Relevance.
The complete 2019 Digital Trust Enterprise Edge Report is available exclusively for Business Insider Intelligence Enterprise subscribers — our corporate clients.
See the rest of the story at Business Insider
See Also:
- Snapchat introduced a new offering to help advertisers take advantage of surging interest in its premium video inventory
- Facebook launched new Zoom-like video messaging and livestreaming features across its platforms
- Google's extended verification policy will likely be a net positive for the digital advertising industry
from Business Insider https://ift.tt/36vuYXz
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