This is a preview of the AR in Social Media research report from Business Insider Intelligence. 14-Day Risk Free Trial: Get full access to this and all Apps & Platforms industry research reports. Augmented reality's (AR's) ability to link our digital and physical worlds is transforming the way brands engage with consumers on social media. 
Digital titans Snapchat and Facebook are monetizing consumers' love for AR with ads and branded experiences, opening the door for brands to use a new means of creativity and immersive storytelling to reach consumers in a way they appreciate and respond to.
While the use of AR in social media is still in early stages, the immersive technology is already becoming impossible for brands to ignore. This fun, memorable, and convenient way to merge a brand into consumers' lives is catalyzing the way brands escalate converted sales, drive consumer engagement, and lift brand awareness.
With AR ads expected to generate over $13 billion in revenue by 2022, and, as a result, account for over 12% of all mobile ad revenue by that year, it's crucial brands map out their AR strategies now to secure an early-mover advantage.
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See Also:
- Twitter and other companies allowing employees to work from home indefinitely will need to adopt additional technology
- A New York City hospital's use of Google Nest cameras shows smart tech's place in healthcare, but outdated systems could delay adoption
- The abandonment of Sidewalk Labs' Toronto development signals a downturn in smart city spending
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