Adidas is using AI and 3D printing to cope with a plunge in sales during the coronavirus pandemic

Associated Press

• Adidas is making a strategic shift to a more focused online presence to cope with falling sales as the coronavirus pandemic stops customers from being able to visit stores
• The sportswear brand aims to digitize its entire value chain and revamp its 'Creating the New' business plan first introduced in 2015.
• From using AI in its supply chain to 3D printing sneakers, here's what we know about Adidas' digital acceleration plan.
• Visit Business Insider's homepage for more stories.

German sportswear giant Adidas plans to bolster its lagging performance by shifting strategy to focus on its digital platform.

The fitness brand reported a 19% sales decline this week as more than 70% of its global stores remained closed during the coronavirus pandemic.

Over an earnings call with company executives, Adidas zeroed in on plans for "digital acceleration" and said it would pivot to a greater focus on its digital presence now that it has limited capacity to operate out of physical stores.

See the rest of the story at Business Insider

NOW WATCH: Why thoroughbred horse semen is the world's most expensive liquid

See Also:

• J.Crew is reportedly planning to file for bankruptcy
• Amazon's head of safety reveals how the company is tracking COVID-19 cases among employees
• Off-price stores like TJ Maxx and Ross are shut down, and it's making things worse for desperate clothing retailers

SEE ALSO: Adidas CEO doubles down on ecommerce as 70% of its global stores remain closed

from Business Insider https://ift.tt/3c3FDfa