- This is a preview of the new 2020 TV and Video Trends market research report from our partners at eMarketer.
- eMarketer PRO analyzes the TV and video industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more.
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This year, several streaming services will enter an already crowded market, at a time when the traditional TV industry is trying to limit its losses.
eMarketer
In other words, the TV and digital video landscape will be noisy, and understanding the video viewing trends for cable TV, connected TV, over-the-top, social media video platforms, and programmatic ads is crucial for marketers deciding where to invest their video marketing efforts.
See the rest of the story at Business Insider
See Also:
- Spotify surpassed Pandora's share of digital audio time in 2019 to become top audio platform
- The NBA's return in late July would likely draw huge viewership, benefitting TV advertisers and networks
- Mobile messaging time spent will spike as users shift away from traditional text messaging
from Business Insider https://ift.tt/2HWQdHy
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