Luxury fashion brands have been aiding the fight against the global pandemic — here's what comes next for them

REUTERS/Stephane Mahe

• Luxury retail has been severely hit by the COVID-19 pandemic and has lost billions in sales.
• We have some insights as to what comes next for them.
• Research firm Bernstein believes that a change in consumer behaviour due to the lockdown will massively affect long-term luxury brand sales.
• Visit Business Insider's homepage for more stories.

Sales of luxury brands have been hit hard by the coronavirus pandemic. That did not stop some of the most popular names in the luxury retail world from aiding the fight against the virus. 

However, luxury retail might be losing sight of broad-term implications by focusing too much on the present, according to a recent study by research firm Bernstein.

See the rest of the story at Business Insider

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