Instagram founder Kevin Systrom once reportedly saved Ashton Kutcher's life during a house fire (FB)

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• Ashton Kutcher was once reportedly saved by Instagram founder Kevin Systrom after a ski house they were staying at went up in flames.
• That's according to Bloomberg reporter Sarah Frier's new book, "No Filter: The Inside Story of Instagram."
• Kutcher had invited Systrom to a weekend trip in Utah, along with several other startup founders. But around 4 a.m., the wall next the fireplace started on fire. Systrom woke up Kutcher and all the other guests and made sure everyone got out safely. 
• While the incident sparked a friendship between Kutcher and Systrom, Kutcher — a prolific tech investor — was initially bothered that Systrom wouldn't take his suggestion to add a "re-gram" feature to Instagram.
• Visit Business Insider's homepage for more stories.

When Ashton Kutcher met Instagram founder Kevin Systrom in 2011, he wasn't immediately impressed with him — until Systrom saved his life. 

According to the new book "No Filter: The Inside Story of Instagram" by Sarah Frier, Kutcher was introduced to Systrom around the time Instagram had 10 million users. Kutcher had started investing in startups like Spotify, Airbnb, and Path, a competitor to Instagram.

See the rest of the story at Business Insider

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