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Digital trust is the confidence people have in a platform to protect their information and provide a safe environment for them to create and engage with content. Consumers' trust in social platforms impacts how they interact with ads, and benchmarking trust can help social platforms win ad dollars and instruct advertisers how to allocate budget effectively.
In our third annual Digital Trust Report, we evaluate consumer perception of seven major social networks – Facebook, Instagram, YouTube, Twitter, LinkedIn, Snapchat, and Pinterest – across six different pillars: Security, Legitimacy, Community, User Experience, Shareability, and Relevance.
The complete 2019 Digital Trust Enterprise Edge Report is available exclusively for Business Insider Intelligence Enterprise subscribers — our corporate clients.
See the rest of the story at Business Insider
See Also:
- Instagram overhauled its standalone IGTV app to focus on creators
- eMarketer expects US search ad spending to decline due to the coronavirus
- Big tech could see antitrust pressure calm due to coronavirus relief efforts and critics dropping out of the presidential race
from Business Insider https://ift.tt/36vuYXz
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