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Digital trust is the confidence people have in a platform to protect their information and provide a safe environment for them to create and engage with content. Consumers' trust in social platforms impacts how they interact with ads, and benchmarking trust can help social platforms win ad dollars and instruct advertisers how to allocate budget effectively.
In our third annual Digital Trust Report, we evaluate consumer perception of seven major social networks – Facebook, Instagram, YouTube, Twitter, LinkedIn, Snapchat, and Pinterest – across six different pillars: Security, Legitimacy, Community, User Experience, Shareability, and Relevance.
The complete 2019 Digital Trust Enterprise Edge Report is available exclusively for Business Insider Intelligence Enterprise subscribers — our corporate clients.
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See Also:
- What a postponed NFL season would mean for TV advertising
- Q1 2020 DIGITAL VIDEO TRENDS: Social Media and News Services Propel Live Streaming During Coronavirus Pandemic
- How the coronavirus could impact US political ad spend
from Business Insider https://ift.tt/36vuYXz
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