I manage a 100,000-square-foot cannabis growing facility. Here are 5 management tricks I learned about keeping employees motivated

Courtesy of Brian Gaultier

• Brian Gaultier is the director of cultivation at Curaleaf.
• He says that while nurturing the actual plants is one of the main aspects of the business, his job is also to nurture the people he works with.
• The people are what make a place thrive, and they should be given the opportunity to provide feedback, set goals, and healthily dissent.
• Visit Business Insider's homepage for more stories.

Believe it or not, cannabis cultivation has been around for over 10,000 years. Yet those of us in the burgeoning legalized industry have just over a decade of experience to draw upon — from early "Wild West" days to adhering to today's strict state-mandated regulations. The challenges we face in building a productive operation are many, not the least of which is how to best nurture the plant itself. However, one of the biggest factors is how we manage our people. There's no substitute for tangible human relations, no matter how much you've invested in equipment, structures, and technology. At the end of the day, this business is based on the direct relationship between the plant and the people.

People are drawn to the cannabis industry for many reasons. For me, it was the chance to continue to work with a plant I love and to remove my family's fear of me ending up in jail. When I started cultivating in Florida, we faced mandatory minimum sentences. Now, my job as a manager is to nurture the passion and enthusiasm of the people who work here. Here are five things I learned about keeping people excited, motivated, and engaged with what they do while managing a 100,000 square foot cannabis grow facility.

1. Set the standard

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The perception people have when entering the industry is mostly based on third-party information. Fact is, most people have never set foot in an actual cannabis production facility. Establishing the "house rules" is a great way to shape their attitude towards the work we do. One of my favorite things I say to new and existing employees is, this facility is a hotel for plants. Every morning they should wake up in a room that looks, smells, and feels clean. We're overpaid janitors — our primary work is to make sure the plants are happy. If your people see themselves as the responsible stewards of your company's product or service, they'll be more engaged, positive, and productive.

2. Sell the dream, and make it happen

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We're truly fortunate to be part of a growing industry — and that means there's no shortage of potential opportunities for your people. Instill in your supervisors the practice of having open conversations with their teams. "What is your goal? Where do you want your career to be in 3-5 years?" Then lay out a plan with them to achieve it. Be a resource to help fulfill their dreams and they'll work with passion to exceed the company goals. The sky's the limit in the cannabis industry, so I encourage my teams to take advantage of every opportunity.

3. Overcommunicate

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No one should feel their thoughts don't matter, and people at every level deserve to be heard. It's critical to find a balance between maintaining production and being open to ideas from the people who make the actual work happen. When there's an issue, give teams examples of situations which must be addressed immediately and those which can wait. Set aside time to receive feedback from your staff. This creates an environment where the team understands they are part of implementing the process and part of continually improving it. Dedicating specific time to discuss ideas ensures workflow is not interrupted, and that teams remain engaged. Remember that information, both good and bad, is only useful if shared.

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