Business Insider Intelligence
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Online grocery growing rapidly from its small base. Its market value has doubled from 2016 to 2018, suggesting that consumers are starting to get more comfortable ordering essentials and certain foods online — a major barrier to adoption.
Meanwhile, one type of product that's popular in online grocery, consumer packaged goods (CPGs), has seen the majority of its growth come from online. Although consumers may not be entirely comfortable buying items like produce online yet, that will likely come as their familiarity and trust in online grocery grows.
Business Insider Intelligence
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See Also:
- Amazon is reportedly eyeing the former Lord & Taylor flagship store as it looks for office space in New York City. Here's what the iconic store looked like before it closed its doors.
- We went grocery shopping at Walmart and Whole Foods and saw how Amazon's $13.7 billion bet is failing to beat the superstore in price and selection
- Chipotle is giving away free guac. Here's how to get some.
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