Uber says the #DeleteUber movement led to 'hundreds of thousands' of people quitting the app

Reuters/Ivan Alvarado

• Uber filed public IPO proposal documents on Thursday as it readies itself for what could be one of the biggest IPOs in years.
• In the risk factors mentioned in its S-1 filing, Uber said that its business was "negatively impacted" when "hundreds of thousands" of customers deleted their accounts as part of the #DeleteUber campaign.
• The #DeleteUber movement went viral in January 2017 after Uber was accused of profiting off of a protest against President Trump's travel ban.

Uber filed its IPO proposal documents on Thursday, and they reveal exactly how the #DeleteUber campaign in January 2017 negatively affected its business and reputation.

In its paperwork, Uber said that "hundreds of thousands" of customers deleted the ride-hailing app and deactivated their accounts "within days" of the campaign's launch across social media. The viral movement caused Uber's reputation to be "adversely affected" and "fueled distrust" in the company, the company said in the risk factors portion of its S-1 filing.

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from Business Insider http://bit.ly/2GjLlfE