This is a preview of the Influencer Marketing (2018) research report from Business Insider Intelligence. To learn more about the top platforms, as well as strategies for social media influencer marketing, click here. Current subscribers can read the report here.
BI Intelligence
The concept of a brand hiring a popular personality to promote a product or service isn't new, and brands know that celebrity endorsements can sell products. In the age of social media, however, brands are finding new ways to leverage popular figures as brand ambassadors, and these people aren't necessarily famous actors, singers, or athletes.
See the rest of the story at Business Insider
See Also:
- Amazon is finally letting brands track traffic from Facebook in its latest effort to cozy up to big marketers
- 'It helps Facebook further fortify its walled garden': Instagram is testing in-app checkout to make shopping more seamless, but experts say it has a bigger agenda
- Facebook is creating a new advertising portal for housing, employment and credit advertisers and will remove 'hundreds' of targeting options
from Business Insider https://ift.tt/2pzLmCU
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