Source: Judy Eddy/WENN.com / WENN
Shaq Is Now A Member Of Papa John’s Board Of Directors
Is there ANYTHING Shaq can’t do?!
In the midst of all their current business struggles, Papa John’s has found its next spokesman: Shaquille O’Neal–But he’s going to be doing a lot more than just selling a few pizzas. The Hall-of-Famer will also be joining Papa John’s board of directors, investing in nine Papa John’s stores in Atlanta, and becoming an ambassador for the brand in advertisements. The company is paying Shaq a hefty $8.25 million over three years for the endorsement deal.
“Shaquille has an excellent entrepreneurial background, including as a restaurant franchise owner, and is a natural creative marketer,” said Jeff Smith, chairman of Papa John’s board of directors.
The former NBA baller also has extensive experience in the food business. He owns a Krispy Kreme Doughnuts franchise in Atlanta, a Big Chicken fast casual fried chicken joint in Las Vegas, and Shaquille’s restaurant in Los Angeles.
Having Shaq on their team is a big move for Papa John’s, whose sales have declined for five straight quarters. The company first reported a slowdown in October 2017, when its founder John Schnatter blamed on the NFL’s handling of player protests. Schnatter stepped down as CEO two months after the comments, which sparked a backlash and marked the beginning of the company’s rough patch.
Will having Shaq in their advertisements or on their board of directors sway you to try some Papa John’s pizza any time in the future?!
from Bossip https://ift.tt/2Fgtlkg
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