Apple reportedly wants to sell subscriptions to HBO, Showtime and more premium channels for $9.99 a pop

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• Apple is expected to reveal separate subscription services for TV and news content during a special event on Monday.
• Apple wants to sell subscriptions to premium cable channels like HBO, Showtime, and Starz for $9.99 each on its new TV app, according to a report from the Wall Street Journal.
• Though the Apple TV has been exclusive to Apple devices for sometime, the company has reportedly been in negotiations to bring the Apple TV app to more streaming devices, like Roku and smart TVs.
• Apple's investment in subscription services represents a departure from their core hardware business as iPhone sales decline.

Apple may use fan-favorite cable channels like HBO, Showtime, and Starz to help promote its new TV service, The Wall Street Journal reported Sunday.

Apple is expected to announce major updates for its Apple TV platform and a new subscription news service during a special event at the company's Cupertino headquarters on Monday.

See the rest of the story at Business Insider

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