A florist is being praised for offering customers the chance to opt out of Mother's Day marketing

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• British florist Bloom and Wild is being praised for allowing customers to opt out of Mother's Day marketing. 
• The company's policy was highlighted on Twitter by blogger Lottie L'Amour, who complimented the brand for being "so thoughtful."
• Bloom and Wild will also allow customers to opt out of email reminders for Father's Day and Grandparent's Day.

 

A flower delivery company has been highly praised for allowing its customers to opt out of Mother's Day emails, should they find it a particularly difficult time of year.

See the rest of the story at Business Insider

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