This is a preview of the Influencer Marketing (2018) research report from Business Insider Intelligence. To learn more about the top platforms, as well as strategies for social media influencer marketing, click here. Current subscribers can read the report here.
BI Intelligence
The concept of a brand hiring a popular personality to promote a product or service isn't new, and brands know that celebrity endorsements can sell products. In the age of social media, however, brands are finding new ways to leverage popular figures as brand ambassadors, and these people aren't necessarily famous actors, singers, or athletes.
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See Also:
- Amazon will survive the HQ2 fiasco. Its bigger problem is winning over reluctant advertisers
- Instagram is already running out of room for ads, and that's a threat to Facebook as it looks for new avenues to keep revenue growing
- Amazon decided to shut down HQ2 in New York but advertisers see no sign of the e-commerce giant slowing down its attack on Madison Avenue
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