Michelob Ultra
- During the Super Bowl on Sunday, February 3, Michelob Ultra aired a commercial that featured ASMR triggers.
- ASMR, autonomous sensory meridian response, is a phenomenon where whisper-level sounds can cause people to have tingling sensations throughout their bodies.
- The term, which was coined in 2010 by cybersecurity professional Jennifer Allen, has become so popular that YouTubers have turned the concept into entire careers, Business Insider previously reported.
- Common ASMR triggers include whispering, tapping, and crinkling, a 2015 study found.
- According to a 2018 study, watching ASMR videos may lower the heart rates of people who are triggered by the sounds and cause them to feel less stressed and sad afterward.
During the Super Bowl on Sunday, February 3, viewers saw a number of commercials. One for beer brand Michelob Ultra, however, was less about its visual appeal and more about its sound, as the ad centered around a phenomenon known as ASMR.
ASMR, or autonomous sensory meridian response, is a term that refers to the tingling sensation a person might experience when they hear whisper-level sounds like the crinkling of a potato chip bag, brushing of hair, or tapping of Zoe Kravitz's fingernails against a glass beer bottle.
See the rest of the story at Business Insider
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See Also:
- Here's the haunting teaser trailer for 'The Handmaid's Tale' season 3, which just aired during the Super Bowl
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- Bud Light and 'Game of Thrones' debuted a crossover ad for Super Bowl Sunday, and everyone was caught off guard
from Business Insider https://read.bi/2GbJgDA
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