DC Universe/Warner Bros.
- DC Comics and Warner Bros.' streaming service, DC Universe, launched five months ago, and just debuted its third original program, "Doom Patrol," to critical acclaim.
- The mobile app has passed 1 million installations on the App Store and Google Play, according to mobile markets insights company Sensor Tower, and has momentum behind it.
- DC Universe told Business Insider that the biggest upticks in free-trial sign-ups, aside from the initial launch, have corresponded with the premiere of new originals, and more than 7 million comics have been read on the service.
- The platform has so far been directed at a specific fanbase, but experts say attracting casual viewers and exclusive content will be a key to its longevity.
When DC Comics and Warner Bros.' DC Universe streaming service launched in September, it labeled itself as the "ultimate DC membership" for fans, a place where the DC Comics fandom could watch their favorite movies, read their favorite comics, and gain access to exclusive original content for $7.99 a month.
That focus was a contrast to prominent streaming services like Netflix, which has nearly 140 million subscribers worldwide and appeals to wide range of audiences. And DC Universe launched into an uncertain market for niche streaming services, some of which have shut down in recent years, including classic film service FilmStruck, Korean drama service DramaFever, and comedy-centric Seeso.
See the rest of the story at Business Insider
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