AI in Marketing: How brands can improve personalization, enhance ad targeting, and make their marketing teams more agile

BI Intelligence

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Artificial intelligence (AI), often used as an umbrella term to describe types of technology that can simulate human intelligence, is one of today’s hottest topics across a number of business sectors. AI techniques teach computers to parse data in a contextual manner to provide requested information, supply analysis, or trigger an event based on their findings.

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